Website – Carl Valle – Differentiation
Differentiation Tactics
POSITION YOUR PRODUCT
Differentiate your product by positioning it against your competitors. The best way to do this is to offer a different value proposition, e.g., premium, middle, or budget. Are you selling a Mercedes or a Skoda, and how does that benefit your customers?
COMMUNICATE YOUR VALUES
The second major differentiation tactic is to communicate your values. These are the key beliefs, attitudes, and characteristics that you want to communicate about your business. They may include:
- A focus on customer service
- A commitment to environmental sustainability
- An emphasis on quality products and services
- A sense of fun and humour in your communications
When you design your website, it’s important to think about how you can use it to communicate your values. This doesn’t mean that you need to be overly promotional or use lots of marketing buzzwords. Instead, think about the things that make up who you are as a business and how those qualities relate to the type of customers who will be visiting your website.
And as always there is:
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